Born in Steubenville Ohio, Edmond grew up in the small textile mill town of Union, South Carolina. The son of a Military / Renaissance man, Edmond became fascinated by images of his father’s travels and life experiences threw out the world.  An only child at the time, Edmond developed a love for the arts and fashion later became a strong interest for him.  At a young age as he began to travel threw out the nation with his Mom while attending hair shows and fashion events.  Growing up in a salon with his mom who is a hairstylist that later became a salon owner had a major influence in the direction of Edmond's career path.

This exposure to the fashion world sparked a energy of creativity that would only shine and become even more bright for Edmond.  From his days of Jr High School being voted best dressed, to later becoming a professional male model, agency signed at the age of seventeen and walking for designers such as Tommy Hilfiger.  Edmond later sought after the creative control by bringing his ideas and creative visions to life when he developed his own fashion brand.  This label would be known as

  NOIRSOUL MENSWEAR, pronounced  (No war sol)  ,  a high profile fashion modern  brand for men with lots of inspiration from the music and icons of the 70’s & 80’s era.  He began with a menswear collection as he noticed that there were many elements missing from the designs that were available for men. The journey began and from there the magic began. 

A few years later Edmond relocated to Atlanta where he really began to live the life of a fashion designer. Here in Atlanta is where he opened his very first fashion design studio / showroom.  His being based in Atlanta has allowed him to have a larger platform to showcase his designs.  As he began creating a buzz in the fashion industry he has began to attract celebrity client request as well as Media, press in publications.  This has solidified the design direction that Edmond has taken. He continues to build his fashion empire brick by brick with a new high end label titled "EDMOND ANDRE".  EDMOND ANDRE Is a mixture of unique, luxurious, fashion forward garments including accessories.

    Edmond competed on season one as one the 14 designers on NBC's Fashion reality show "Fashion Star”. Fashion Star gave Edmond the opportunity to work with three of the top retail stores, Macy’s, Saks Fifth Avenue, and H&M.  Two of Edmond’s designs where bought, manufactured and sold in Macy’s department store and also Macys.com.  Working under the mentorship of Fashion designer John Varvatos ,  Jessica Simpson, and also Nicole Richie exposed Edmond to a more commercial interpretation of Fashion.

 Edmond has been provided his designs for the cast of VH1’s hit series “Single Ladies” season 3, Style networks “Big Rich Atlanta.  Edmond has worked with Ford Motor Company on “From Runway to Driveway” to help launch the new Ford fusion.  This panel incorporated fashion industry leaders to take a look at the creative design process.  

Recently taking on position as Fashion Editor for KRAVE MAGAZINE  &  KRAVE  FIT Magazine,  Edmond now has an even more powerful  voice in Men’s  Fashion, lifestyle, entertainment & fitness.  

 Currently be seen on TNT during the NBA Playoffs as he is feat in the Samsung Galaxy S4 commercial spotlighting NBA Style.  

 

"Fashion is Music that you Wear"

     - Edmond Newton